Upcoming flood of new top-level domains could change how we surf the internet

Upcoming flood of new top-level domains could change how we surf the internet

A big name start-up called Donuts Inc. is finally getting a chance to test its great theory of the internet: URLs matter, and if Donuts just happens to get rich along the way, so be it. That’s the sales pitch, as the company rolls out the first seven of potentially hundreds of new top-level domains (TLDs), insisting that the new approach will change the way we use the internet. The new TLDs (sometimes called generic TLDs or gTLDs), which became available this week through dozens of domain sales companies, are: .bike, .clothing, .guru, .holdings, .plumbing, .singles, and .ventures. That .com of yours seems a little dull now, eh?

So, why do you care? Unless you’d already been planning on starting up a clothing company, you probably don’t in the short term. However, it is true that the new regulatory approach to URLs, first exploited here by Donuts, could be revolutionary — ICANN, the body in charge of administering TLDs, decided a few years ago to allow open season on address endings. If you’ve got $185,000 lying around to buy an application, and another $25,000 per year for administration fees, then you can go register just about any string of three or more letters.